After releasing their full-length debut, Circulation, earlier this year, Vancouver’s JPNSGRLS (pronounced “Japanese Girls”) are ready to premiere the video for killer single, “Circulation."
The four-pack (Charlie Kerr, Oliver Mann, Chris McClelland, and Graham Serl) have developed a sound that is an energizing infusion of alt rock and pop-punk — catchy, but edgy. JPNSGRLS’ style eclipses the often fluffed up progressive rock that has become the norm. There is a dark, creative haze that emanates in their craft, allowing them to resemble some of the indie greats like The Fratellis, Klaxons, and especially the Arctic Monkeys.
As a song, “Circulation” is lively, addressing the concept of lost love and the anguish that comes with it. The corresponding melancholic video has the band's creativity and raw grit on full display. The band, who admits their interest in '70s lo-fi and B movies, sought the like mind and talent of cinematographer Rayln Gladue. By drawing inspiration from Robert Rodriguez and Quentin Tarantino’s Grindhouse, they created a dynamic piece of visual art.
The perplexing storyline, appearing to stage a breakup (with frontman, Charlie Kerr) that transposes into the violent demise of Charlie, whose broken heart seems to have turned him into a zombie? Kerr explains that the video “asks the question what would it look like to be killed by heartbreak.”
Watch it all play out in "Circulation," by JPNSGRLS: